Asus sees increasing competition in China's gaming smartphone market
28 August 2023
According to news from the upstream supply chain, ASUS Computer faces fierce competition from Xiaomi and Lenovo in China in the Chinese gaming smartphone market in 2020.
The second-generation ROG Phone II jointly developed by ASUS and Tencent did not show the expected surge in shipments in the second half of 2019 due to a shortage of parts and lack of capacity support from Chinese OEM Huaqin.
Asusk initially expected that demand for the ROG Phone II will gradually pick up in 2020, but sales have been weak due to a sharp deceleration of the domestic virus in China and a disruption of the supply chain. Despite the recent resumption of production in Chinese factories and consumer demand began to recover, Asus is still facing competition from Chinese smartphone brands.
As "Black Shark 3" uses a similar design, pricing and marketing strategy as Asus' ROG Phone II, and has domestic market advantages, the source believes that this Chinese brand is likely to steal the Chinese gaming smartphone market from Asus. Partial shares. In addition, Lenovo also plans to release its gaming smartphone "Legion Phone" in the short term, with Asus as its main competitor, and Razer is eager to gain a place in the market.
In order to cope with the competition, Asus has already planned to adopt the third-generation ROG phone of Qualcomm's Snapdragon 865 processor by the third quarter of 2020.
The second-generation ROG Phone II jointly developed by ASUS and Tencent did not show the expected surge in shipments in the second half of 2019 due to a shortage of parts and lack of capacity support from Chinese OEM Huaqin.
Asusk initially expected that demand for the ROG Phone II will gradually pick up in 2020, but sales have been weak due to a sharp deceleration of the domestic virus in China and a disruption of the supply chain. Despite the recent resumption of production in Chinese factories and consumer demand began to recover, Asus is still facing competition from Chinese smartphone brands.
As "Black Shark 3" uses a similar design, pricing and marketing strategy as Asus' ROG Phone II, and has domestic market advantages, the source believes that this Chinese brand is likely to steal the Chinese gaming smartphone market from Asus. Partial shares. In addition, Lenovo also plans to release its gaming smartphone "Legion Phone" in the short term, with Asus as its main competitor, and Razer is eager to gain a place in the market.
In order to cope with the competition, Asus has already planned to adopt the third-generation ROG phone of Qualcomm's Snapdragon 865 processor by the third quarter of 2020.
